How much to name the new sports dome?

Par Karine Audet
How much to name the new sports dome?

Council reviewed a proposd sponsorship naming rights policy during its April 4 session. The policy would provide the municipality with extra revenue for its recreation and sports program by leasing the right for a business, a non-profit group, or even a government agency to put its name on the sports dome or some other recreational or sports facility in The Nation. 

“We have been approached by some significant sponsors,” said Michael Paquet, a consultant with Hamilton-based People First Resource Development. 

Other municipalities have naming rights policies for their sports facilities and public buildings. The Nation staff researched how other communities handle requests for corporate naming rights to their facilities and prepared a draft policy for council to consider. 


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